Government’s $23.9 Million COVID-19 Ad Campaign Launches In Push To Get People Vaccinated

Government’s $23.9 Million COVID-19 Ad Campaign Launches In Push To Get People Vaccinated
SHARE
THIS



The Australian government’s $23.9 million public information campaign to encourage Australians to get a COVID-19 vaccine begins today.

In a statement, the federal Department of Health said the campaign will keep Australians fully informed and up to date about the safety and effectiveness of COVID-19 vaccines as they become available, including when, how and where to get the jab.

This follows Australia’s first COVID-19 vaccine approval by the Therapeutic Goods Administration for the Pfizer vaccine.

“From the start of the pandemic, the COVID-19 campaign has been a trusted source of information for the community,” the Department of Health said. “The new vaccine campaign will build on this, providing timely, transparent and credible information to all Australians.”

The new campaign will be in three phases:

  1. Reaffirm that COVID-19 vaccines have been put through our world-leading independent approvals process, ensuring both the safety and efficacy of our vaccine candidates
  2. Provide information on how the vaccine will be rolled out, particularly to priority groups, and dosage requirements
  3. Inform people about how and where to get vaccinated, dosage requirements, and support vaccine uptake.

The roll-out will begin by providing protection to those who need it most—the elderly and disabled, and frontline workers who are tirelessly working to save lives and protect lives.

The information in this campaign, based on expert, and independent, medical advice, will help answer the questions people may have.

The campaign will run across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home.

To ensure the campaign reaches all Australians, special committees representing Aboriginal and Torres Strait Islander peoples, people with a disability and the multicultural community are informing the communication approach, ensuring communications are appropriate and disseminated through the best communication channels to these communities.

“Australia is a vaccination nation—we have one of the highest vaccination rates in the world. Australians understand that vaccines work,” Minister for Health and Aged Care Greg Hunt said in a statement. “They save lives. They improve lives. They protect lives.

“I am confident, given Australia’s high vaccination coverage rates that Australians will take up a safe and effective COVID-19 vaccine in equally high numbers.”

Minister Hunt added: “This campaign will help every Australian to understand how the vaccine works and how it will keep them and their family safe.”

Please login with linkedin to comment

covid-19 Department of Health

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.