The Australian government’s $23.9 million public information campaign to encourage Australians to get a COVID-19 vaccine begins today.
In a statement, the federal Department of Health said the campaign will keep Australians fully informed and up to date about the safety and effectiveness of COVID-19 vaccines as they become available, including when, how and where to get the jab.
This follows Australia’s first COVID-19 vaccine approval by the Therapeutic Goods Administration for the Pfizer vaccine.
“From the start of the pandemic, the COVID-19 campaign has been a trusted source of information for the community,” the Department of Health said. “The new vaccine campaign will build on this, providing timely, transparent and credible information to all Australians.”
The new campaign will be in three phases:
- Reaffirm that COVID-19 vaccines have been put through our world-leading independent approvals process, ensuring both the safety and efficacy of our vaccine candidates
- Provide information on how the vaccine will be rolled out, particularly to priority groups, and dosage requirements
- Inform people about how and where to get vaccinated, dosage requirements, and support vaccine uptake.
The roll-out will begin by providing protection to those who need it most—the elderly and disabled, and frontline workers who are tirelessly working to save lives and protect lives.
The information in this campaign, based on expert, and independent, medical advice, will help answer the questions people may have.
The campaign will run across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home.
To ensure the campaign reaches all Australians, special committees representing Aboriginal and Torres Strait Islander peoples, people with a disability and the multicultural community are informing the communication approach, ensuring communications are appropriate and disseminated through the best communication channels to these communities.
“Australia is a vaccination nation—we have one of the highest vaccination rates in the world. Australians understand that vaccines work,” Minister for Health and Aged Care Greg Hunt said in a statement. “They save lives. They improve lives. They protect lives.
“I am confident, given Australia’s high vaccination coverage rates that Australians will take up a safe and effective COVID-19 vaccine in equally high numbers.”
Minister Hunt added: “This campaign will help every Australian to understand how the vaccine works and how it will keep them and their family safe.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]