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Reading: GameDay Announces Global Partnership With Pickstar
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B&T > Marketing > GameDay Announces Global Partnership With Pickstar
MarketingTechnology

GameDay Announces Global Partnership With Pickstar

Staff Writers
Published on: 11th November 2021 at 9:11 AM
Edited by Staff Writers
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GameDay, the leading provider of digital solutions to international, national, grassroots and professional sporting organisations across Australia, United Kingdom, Europe, Asia and New Zealand, has announced a global partnership with Pickstar.

The partnership will see Pickstar integrate its talent marketplace into the GameDay online platform from mid-November to enable GameDay clients to easily and efficiently add star power to their events and activities.

GameDay is the leading provider of digital solutions, used by two-thirds of Australia’s sports participants and administrators – from grassroots to elite levels – across Australia, the United Kingdom, Europe, and New Zealand.

Pickstar is the destination to book sports stars, celebrities and well-known personalities for events (online or in person), for marketing campaigns, appearances, star experiences and more.

The GameDay and Pickstar partnership will focus on driving opportunities for interactions with sports stars and clubs and leagues from youth, grassroots and amateur settings within Australia and the UK.

Andy Graham, GameDay general manager, said: “Pickstar is an exciting addition to our partner ecosystem. The ability for our leagues and clubs to seamlessly book talent for a function, awards night, or a medal presentation is an exciting prospect and one we believe will deliver many great benefits and memories.”

James Begley, Pickstar CEO/founder, said: “Pickstar has the ability to connect youth and adults alike with their heroes, which can have enormous benefits. We are thrilled to partner with GameDay and support them in providing their users easy and efficient access to some of the world’s most inspirational and life-changing stars.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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