Four Pillars and Qantas have released a uniquely Australian gin to commemorate the centenary of the national carrier.
The QF100 gin traces its roots back to Longreach, the birthplace of Qantas, and features botanicals sourced from the central western Queensland region.
Four Pillars co-founder and distiller Cameron Mackenzie said he wanted to create a gin that encapsulated the “Spirit of Australia” and travelled to the outback community to forage for botanicals native to the area, under the guidance of local indigenous elder Suzanne Thompson.
“For 100 years Qantas has connected Australians with the world, shaping the country we live in today,” Mackenzie said in an online statement.
“We were absolutely thrilled to be able to celebrate the centenary of the flying kangaroo with a truly unique, very Australian gin.
“Almost every grass, leaf, berry, or fruit in this region has a use within the indigenous culture and has done for thousands of years. When we visited last year, native lemongrass was plentiful, and it has become the heart and soul of this gin.
He added: “Both Suzanne and I knew this botanical would work magnificently in the gin, because it paired so well with the vibrancy of other botanicals.”
View this post on Instagram
Other native Australian ingredients include macadamia and lemon myrtle.
Qantas chief customer officer Stephanie Tully said the limited-edition centenary gin celebrates the bold beginnings of the national airline as it emerges from the most challenging period in its 100-year history.
“Our founders credit the support of the people of central western Queensland as instrumental in getting Qantas off the ground back in the early 1920s, so we are delighted to launch a special gin that honours the region that has backed us since our beginning,” Tully said.
“The QF100 gin features a label with grey strips to replicate the vertical corrugated iron from the original Qantas hangar at Longreach.”
Over the coming months, Qantas will feature the gin in a signature centenary cocktail, the ‘Longreach Fizz’, for customers visiting the Qantas International First Lounge in Sydney and in Melbourne, the Brisbane International Lounge (which recently reopened as part of the two-way bubble with New Zealand) and its six domestic Chairman’s lounges.
The QF100 gin is also available via qantaswine.com.au and retails for $90.
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]