“Focus On Paying For Original Content”: Treasurer Slams Google’s Move To Block News Stories

“Focus On Paying For Original Content”: Treasurer Slams Google’s Move To Block News Stories
SHARE
THIS



Federal Treasurer Josh Frydenberg [feature image] has lashed out at Google after the tech giant confirmed it would start burying news content from Nine and News Corp publications for some users.

Yesterday Google confirmed it had launched the ‘experiment’, which will only affect around one per cent of local users, “to measure the impacts of news businesses and Google Search on each other”.

The move to bury news content for certain users comes as Google continues to protest the introduction of the News Media Bargaining Code, which is expected to see both Google and Facebook forced to pay for news content.

Speaking to The Australian, Frydenberg criticised the move from Google.

“Google, Facebook and other digital giants should focus not on blocking users in Australia accessing domestic content, they should focus on paying for it,” he said.

“The digital giants should focus on paying for original content, not blocking it. That’s my message.

“We have introduced legislation, that’s now before a Senate committee, to put in place a world-leading mandatory code to see those digital giants pay traditional news media businesses a fair sum of money for those news media businesses generating original content.

“That is a world-leading scheme we are putting in place. It has been acknowledged not just by regulatory agencies but by other governments around the world.

“It is going to have a final arbitration model in place, and it is going to be a very significant ­advancement for our domestic media businesses.”

Google has repeatedly said it is happy to work with local media businesses under a code – and has even made moves to start paying certain publishers – however, the tech giant has continued to object to the legislation as it stands.

In particular, Google is concerned with the proposed ‘baseball’ arbitration model, which will see both sides put forward a final payment offer, with an independent arbitrator picking one.

“[The code] imposes an unfair and unprecedented baseball arbitration model that considers only publishers’ costs, not Google’s; incentivises publishers to make ambit claims and resort to arbitration rather than good-faith negotiations; assumes that the internet has never required payments for links because of ‘bargaining imbalance’; and requires the decision-maker to choose a single ‘final offer’,” Google Australia and News Zealand VP Mel Silva said last year.

Please login with linkedin to comment

Google Josh Frydenberg

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]