B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Flipboard Launches Premium Private Marketplace; Selects Rubicon Project As Partner
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Flipboard Launches Premium Private Marketplace; Selects Rubicon Project As Partner
Marketing

Flipboard Launches Premium Private Marketplace; Selects Rubicon Project As Partner

Karen Terranova
Published on: 1st September 2016 at 1:45 PM
Karen Terranova
Share
3 Min Read
SHARE

For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world.

This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, complementing existing direct relationships. Furthermore, it makes Flipboard’s highly engaged audience available programmatically for the first time to premium brands on Rubicon Project’s private exchange.

Rubicon Project’s technology gives advertisers direct access to Flipboard’s highly engaged 90 million monthly active users during uniquely influential moments: when they are deeply immersed in their passions and receptive to relevant brand messaging.

Flipboard’s audience is comprised of equal parts Millennials, Gen-X and Baby Boomers. They turn to Flipboard as a single destination to access curated content from thousands of the world’s leading publishers, including Condé Nast, Hearst, CNN, and News Corp, among others.

The targeting methodologies available for Flipboard’s premium mobile inventory via Rubicon Project’s leading Guaranteed Orders and Private Marketplace platforms mirror the current ways brands can reach audiences based on interests.

Interest targeting, enriched with audience data, lets brands reach people based on billions of stories across thousands of publishers that users are reading, sharing, curating, liking, and discussing. Flipboard’s PMP supports both automated guaranteed and private marketplace transactions.

“Our advertising partners have told us they want to be able to buy our unique inventory in both a direct and automated way. We developed our private marketplace to fit our premium advertisers’ unique needs for a high quality environment and support for impactful mobile ad formats,” said Mike McCue, founder and CEO of Flipboard.

“In Rubicon Project we’ve found a truly strategic partner with a deep understanding of the mobile marketplace that is able to support guaranteed ad placements on our premium platform and run our custom ad units such as full screen display and native ads.”

“Flipboard has an incredible commitment to collecting and aggregating content from the highest quality publishers and brands in the world. We are thrilled that an in-app leader like Flipboard has selected Rubicon Project, with our leading mobile marketplace and Guaranteed Orders technology, as its first automation partner to make its more than 90 million monthly readers accessible to programmatic buyers globally,” said Gregory R. Raifman, president of Rubicon Project.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Digital Advertising
Share

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?