“F@ck It, Martha Needs A Drink!” Martha Stewart Roasts ‘Dry January’ In Riotous Work For Tito’s Vodka

“F@ck It, Martha Needs A Drink!” Martha Stewart Roasts ‘Dry January’ In Riotous Work For Tito’s Vodka

It’s probably a good idea to give the old liver a rest in January following the pounding it receives over the festive period. However, just as ‘dry January’ is good news for your second largest organ, it’s godawful news for CMOs of liquor brands.

With this in mind, Texan vodka brand Tito’s has enlisted none other than homemaking queen and former jailbird Martha Stewart to poke fun at the dreaded month of abstinence.

Stewart – who it must be said looks incredible for 81 – camps it up perfectly in the riotous minute-long spot that has her finding far more domestic uses for her bottle of Tito’s given she’s off the grog.

Spraying her Tito’s into a pair of boots, Stewart declares, “Say goodby to musty smells.” Or, “add it to your pasta sauce for a little extra kick!” You get the gist of where this is going.

It’s not exactly clear who the agency is behind the clever work, however, over in the US viewers are saying it’s such a clever spot it’s worthy of a Super Bowl airing.

Anyway, check out the glorious Martha in full flight below!

 

 

 

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Martha Stewart Tito's Vodka

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]