Following the announcement of its new ‘off-Facebook’ privacy controls, Facebook has kicked off a brand new campaign in the UK promoting the tagline ‘privacy is personal’.
The campaign sets out to educate the public on Facebook’s various privacy tools, after the company found 22 per cent of Brits didn’t know how to use privacy tools on social media.
The video show real-life examples of privacy controls (such as using a towel to get changed on what looks like a cold English beach) and compares them with Facebook’s privacy controls.
The social media giant has also opened Facebook Cafés around the country, where members of the public can come in and enjoy a free coffee while they go through their privacy controls.
Messaging around privacy has featured prominently in Facebook’s marketing material since the Cambridge Analytica scandal last year.
In Australia, Facebook ran the ‘Here Together‘ campaign last year to promote notions of privacy, safety and integrity on the platform.