Former AFL chief executive Andrew Demetriou has taken up an equity position with strategic communication company The Bastion Group.
Demetriou, who as the boss of the AFL for 11 years, will serve as the group’s board director.
See full release:
“The Bastion Group is pleased to announce that former AFL chief executive Andrew Demetriou will be joining its Board of Directors as of 1 July 2014.
Mr Demetriou has taken an equity position in the Bastion Group, one of Australia’s most innovative Strategic Communications Groups, where he will serve as a board director, leading strategy, acquisitions and growth.
Headquartered in Melbourne, and with offices in Sydney and Auckland, The Bastion Group encompasses strategic communications agency Undertow Media; Sponsorship, events and activations experts Bastion EBA; Government and Community Relations firm Bastion S+GO and boutique Lifestyle Management firm Mr Cornelius.
Bastion Group Chief Executive Fergus Watts* said Mr Demetriou’s appointment would bring an unprecedented amount of experience and knowledge to the agency.
“We are very excited to have Andrew on board and believe he can add a significant amount to our team being so heavily involved with the Bastion Group moving forward,” Mr Watts said.
“His endorsement gives us confidence that we are moving in the right direction as we strive to continue to push the envelope and change our services to reflect the needs of our clients in what is a constantly changing business landscape.”
“Our goal across the Group is to deliver innovative, world-class service to our clients and provide the absolute best environment for the development and growth of our staff. Andrew will add to all of this and we can’t wait to start working with him.”
Mr Demetriou said he has been tracking the progress and expansion of the Bastion Group over the past few years and saw great potential for future growth and diversification.
“The Bastion Group has a family culture and shares values and a work ethic that encourages left field thinking to maximise the return on investment by a client. I am proud to join them on their journey” he said.
“Right now they are young, growing and full of energy. When you walk in to any of the offices there is a great feel about the place and the work is of the highest quality. I am confident and excited by the opportunity to make a positive contribution and help guide the Bastion Group to further success.”
* Fergus Watts was a first round AFL draft pick (# 14 overall) to the Adelaide Crows in the 2003 Draft. After a four year career riddled with injuries, he was delisted in 2007. In late 2008 Watts started the Bastion Group using the retirement payment he received from the AFL Players Association as a result of his delisting. With Bastion Group annual fee revenue now approaching $10m, Watts was a finalist in the 2013 Ernst & Young Entrepreneur of the Year Awards. ”
Main Picture: Flickr Creative Commons by Simon Yeo
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]