EngageTV Launches Regional CTV/BVOD Service

EngageTV Launches Regional CTV/BVOD Service
B&T Magazine
Edited by B&T Magazine

Engage TV has announced today its internet streaming TV buying network has launched a platform tailored to regional markets.

Having already launched in Shepparton, Bendigo and Ballarat, EngageTV plans to roll out to other regional markets.

The new regional TV buying platform gives local businesses the ability to advertise on TV, targeting TV advertising to specific audiences and individual postcodes.

“The latest PWC media forecasts point to CTV having around 30 per cent of the TV advertising pie by 2025, which is a huge transformation in the advertising landscape. The migration to Internet delivered TV is also a significant driver of regional TV viewing. EngageTV empowers regional businesses to target their own towns and their local customers whether they are farmers, miners, retirees or work in town,” said Lee Stephens, CEO of Switch Digital, owner of Engage TV.

“Significantly, in partnership with Ads on Tap, our platform will give regional Australian businesses the opportunity to access TV as an affordable and accountable medium, whereas previously for many, TV has been out of reach,” Stephens added.

The advertising is being sold on the basis of “completed views” with a special introductory offer of 10,000 completed views for $1500. The platform also provides businesses the option to subscribe to packages.

Chris Edis, CEO Ads on Tap said, “The launch of the platform comes at a time of significant disruption to linear regional TV with affiliate arrangements chopping and changing.  The need to provide a simpler, more flexible and affordable TV buying option for local businesses has never been greater.

The regional launch follows the announcement of a partnership between EngageTV and Roy Morgan Research to offer Single Source data to target potential buyers across all Internet Connected TV and BVOD/Catch-Up TV platforms and devices down to a single postcode​.

The platform can be accessed at: www.engagetvontap.com.au

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