DoubleVerify Names James Cashmore SVP As Company Goes Public
DoubleVerify has appointed James Cashmore as its senior vice president of global client and agency partnerships, announced shortly after the company debuted on the New York Stock Exchange.
In his role, Cashmore will head up a newly-formed team expressly focused on addressing the holistic needs of top global brands, agencies and consultancies. He will be based in London, reporting directly to Julie Eddleman, EVP, chief commercial officer at DoubleVerify.
“James is the ideal choice to spearhead our new global client and agency partnerships team, under the leadership of DV’s new chief commercial officer, Julie Eddleman,” Mark Zagorski, CEO at DoubleVerify, said in a statement.
“The purpose of this team is to set a deep, consultative approach for top-tier customers and prospects, and to ensure continuity and strategic leadership across global accounts.
“As Julie continues to take steps to evolve our commercial structure and strategy, James’ previous industry and leadership experience make him a well-suited addition.
“He is tasked with developing the infrastructure and processes essential for this team’s success, as we deliver a seamless experience throughout the customer lifecycle.”
The news comes shortly after DoubleVerify debuted on the NYSE at US$35 a share, after raising around US$360 million in its initial public offering with a targeted market value of US$4 billion, Forbes reported.
DoubleVerify’s public debut came as the latest in a string of ad-tech IPOs since last year.
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