With A Third Of Websites Now Written By AI, The ‘Real Question Is No Longer Whether Content Is AI Or Human-Generated’
You can rest assured that all of B&T is written by humans.…
‘Offensive & Defensive’: Nielsen’s DoubleVerify Deal Could ‘Reinvent’ Measurement But Questions Arise On Independence
Nielsen and DoubleVerify could tie the knot. But will anyone be objecting…
YouTube & Netflix Receive Sharpest Rise In Marketing Investment Over The Past Year
It's good news if you're Netflix and Google. Less so if you're…
DoubleVerify Appoints Starcom’s Robert Millett As Business Director Melbourne
Rob Millett joins DoubleVerify. But only after verifying the offer more than…
DoubleVerify Unveils AI-Driven Platform For Smarter, Transparent Streaming Ads
DoubleVerify’s launches tool that lets people know the streamed content it serves…
Haleon Australia & DoubleVerify Partner To Help Boost Brand Suitability Across Social Video Campaigns
DoubleVerify and Haleon ink this brand suitability deal. Which is incredibly exciting,…
DoubleVerify Reveals How Social Platforms Shape Digital Advertising, Commerce & News Consumption
With the social media ban looming, surely Marketers won't have to worry…
Advertising In News Outperforms Other Environments
Does B&T have a vested interested in this story? Perhaps.
DoubleVerify & Roku Partner Promising Greater Trust & Performance In Streaming TV
CTV fraud used to run wild, now Roku & DV is hitting…
DoubleVerify Expands Coverage Across Meta Threads Feed Maximising Campaign Success Across The Platform
With news like this it's no wonder so called run creators are…
DoubleVerify Expands Microsoft Ads Integration, Providing Greater Transparency & Efficiency In Campaigns
DoubleVerify's partnership with Microsoft Ads grows like a virus.
DoubleVerify & IAS launch Attention Measurement For Snapchat
B&T looks forward to a tool that shows which advertisers still use…
DoubleVerify Discovers Newest Fraudulent Bot & Identifies The Red Flags That Led To Its Discovery
We aren't just talking about a $15 schooner at the footy, rather…
Significant Blind Spots For Marketers: DoubleVerify Releases 2025 Global Insights Report On The State Of Streaming
Why did the programmatic buyer bring a raincoat? Because they were expecting…
DoubleVerify & IWF Partner To Strengthen Online Ad Safety & Combat Child Sexual Abuse Material
DoubleVerify partners with IWF for this important initiative.
DoubleVerify’s Imran Masood Jumps Ship To Astus
No-one is saying anything at DoubleVerify, but its lawn bowls team now…
Report Alleges Major Adtech Players Were Facilitating & Monitoring Ads On Child Sex Abuse Website
We'll warn you, this story contains quite upsetting stories.
IMAA Announces 45 Media Partners For 2025
IMAA swells the ranks as Barry O'Brien gets swiftly removed from email…
DoubleVerify Uncovers Over 200 ‘AI Slop’ Sites Misleading Advertisers & Wasting Spend
Does the specifying of AI slop sites confirm the existence of human…
DoubleVerify Exposes 86% Increase In Invalid Traffic Driven By AI Crawlers & Scrapers
Impressions through the roof? AI crawlers and scrapers might be to blame…
DoubleVerify Launches GenAI Protection To Safeguard Brands From Low-Quality AI-Generated Content
DoubleVerify (DV), software platform for digital media measurement, data, and analytics, has…
DoubleVerify Strengthens Media Quality Authentication On Snap With Brand Safety & Suitability Measurement
Is Snap one of the tools in your marketing kit bag? Read…
DV Launches News Accelerator, Empowering Advertisers To Tap Into Engaged News Audiences
DV wants brands to better tap into engaged news audiences. And not…
DoubleVerify Rolls Out Inflammatory Politics & News Category On Meta
Given the current stoush, we're surprised there's any news on Meta at…
StackAdapt Partners With DoubleVerify For Enhanced Post-Impression Measurement Tracking
Feel your enhanced post-impression measurement tracking isn't where it could be? There's…
Taboola Enhances Partnership With DoubleVerify With Integration Of Authentic Marketplace Solution
Taboola has partnered with DoubleVerify & adopted its Authentic Marketplace. Read the…
DoubleVerify Research Reveals Link Between High-Quality Digital Ads & Lower Emissions
B&T gets stacks of studies, but this one purporting high-quality digital ads…
DoubleVerify Launches Transparency Centre to Fuel Industry Education and Foster Digital Trust
DoubleVerify announced the launch of the DV Transparency Centre, a new educational…
DoubleVerify Report Finds ANZ Ad Fraud Up By 14%
Latest study shows ad fraudsters are becoming more canny. Still wearing cheap…
DoubleVerify Unlocks Comprehensive Media Quality Authentication On Reddit
Reddit's one of those social networks that B&T rarely uses, despite nicking…
DoubleVerify Research Reveals Retail Media Is An Opportunity For Safe Engagement Despite Some Viewability Challenges
Retail media's so hot right now? See how it joins Japan holidays,…
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been…
DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution
DoubleVerify has announced the launch of new tiered brand suitability categories to…
DoubleVerify Bolsters Media Authentication On Meta
DoubleVerify ups its Meta authentication game. Just needs to conquer embarrassing uncles…
DoubleVerify Report On Retail Media Networks Exposes Key Trends & Opportunities for Advertisers in 2024
DoubleVerify (DV) has released its state of retail media report, “The Rise…
DoubleVerify Is Raising The Bar In APAC
DoubleVerify is raising the bar in APAC and lowering the bar at…
“Money Talks”: Why DoubleVerify’s Imran Masood Thinks The ACCC Hasn’t Seen The Full Transparency Picture
Concerned about social media transparency? Watch your brow instantly unfurrow with this…
How Programmatic Advertising Funds An Increasingly Polarised World
The third & final instalment of B&T's programmatic series. Yes, we could've…
DoubleVerify Adds YouTube Shorts Media Quality Authentication
DoubleVerify has expanded its media quality verification to YouTube Shorts, Masthead and…
Will Tech Save Us? How Adland Created & Is Trying To Solve Ad-Funded Disinformation
It's the second in B&T's series into programmatic advertising. Fear not, we've…
