DoubleVerify (DV) has launched Ask Neura, a new conversational AI experience built directly into DV Pinnacle, enabling advertisers and agencies to interact with DV data and insights using natural language.
With this release, DV customers can analyze campaign effectiveness at any point in their workflow across fraud/invalid traffic (IVT), brand suitability, viewability, geographic alignment and attention.
Advertisers can explore their data beyond predefined reports, follow questions and understand both what is driving unusual trends and why specific recommendations are being made.
“Conversational AI shouldn’t just make it easier to find the answers you’re already looking for. It should surface insights you may not have known to look for in the first place. With DV’s Ask Neura, marketers can uncover what matters faster and take action that drives impact. Ask Neura also helps democratize decision-making across the organization, not just access to data,” said DoubleVerify CEO Mark Zagorski.
Ask Neura can explain unexpected shifts in campaign data, generate quick summaries and direct users to the most relevant dashboards for deeper analysis and action. It can also identify patterns and opportunities that might otherwise be missed, reducing the time and expertise required to move from insight to action.
“For agency teams managing campaigns across clients and channels, the ability to get to an answer quickly is incredibly valuable. Ask Neura gives our teams a simpler way to understand what changed, why it changed and where we should focus next, so we can spend more time applying those insights for our clients,” said Skyrise trading director Jake Li.
In January, DV introduced conversational AI within DV Authentic Streaming TV, enabling advertisers to use simple prompts to discover streaming content insights. With Ask Neura, DV will extend that conversational experience to additional channels, including social and the open web.
Ask Neura is powered by DV Neura, the cognitive engine embedded across the DV Media AdVantage Platform (DV MAP). DV MAP brings together media verification, performance optimization and campaign outcomes measurement to help advertisers improve media performance and return on ad spend.
DV has also introduced the DV Neura Activation Agent, designed to autonomously execute approved campaign changes within advertiser-defined guardrails and expected to become available in the months ahead.
