Digitas Australia Unveils Seven-Part Data Masterclass Series

Digitas Australia Unveils Seven-Part Data Masterclass Series
B&T Magazine
Edited by B&T Magazine



Publicis Groupe’s Digitas, the Connected Marketing agency, is excited to host a new Data Masterclass series to help brand marketers and the wider industry sharpen their knowledge around the importance of first party consumer data.

Led by Digitas Chief Data Officer, Maurice Riley (pictured), the seven-part video series takes a deep dive into the areas brands need to consider when growing their first party data, as well as the technology and data experiences Digitas is delivering to help the organisation unlock the power of first party data.

Riley says: “Every company’s starting point will be different, but one thing is certain: when used responsibly, first party consumer data can help modern marketers rapidly adapt to a changing consumer data landscape and deliver the experiences consumers expect.”

The informative series delves into masterclass topics including: Your First Party Data Strategy, The Creep Factor for Consumers, The Cookie Less Reality, Your Journey to a First Party Data Future, Getting the Data Right, Getting Personalisation Right, and, Getting Experiences Right.

To watch Digitas’ Data Masterclass visit: https://bit.ly/DigitasMasterclass




Please login with linkedin to comment

Digitas

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]