“Destroying The World!”: Confusion Reigns As Mr Potato Head Goes Gender Neutral

“Destroying The World!”: Confusion Reigns As Mr Potato Head Goes Gender Neutral

The toy world is in a state of confusion this morning, following a series of announcements from Hasbro regarding the future of Mr Potato Head.

It was originally announced that Mr and Mrs Potato Head would be getting a “21st-century rebrand” in the form of a gender neutral transformation.

It was originally reported that the ‘Mr’ and ‘Mrs’ would be dropped, with the product set to be sold as simply ‘Potato Head’.

According to Fast Company, the change came due to concerns the existing ‘Mr’ and ‘Mrs’ Potato Head branding was limiting in terms of gender identity and family structure.

For some, the move was a stroke of genius from Hasbrow.

Others were outraged, with British media personality Piers Morgan leading the charge.

With the mass online reaction, Hasbro was forced to clarify the move, telling Twitter that Mr Potato Head would live on.

As part of the announcement, Hasbro will also be launching a “Create Your Potato Head Family” kit with two potato parents and a potato baby in an effort to promote ‘modern families’.




Please login with linkedin to comment

hasbro mr potato head

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]