“My personal experiences having grown up, having experienced prejudice in some way whether it be the colour of my skin or my sexuality, I think really made me very passionate about ensuring that people understand the benefits of diversity,” he said.
The public broadcasters are set to lose another managing director in a week, as SBS supremo Michael Ebeid finishes his seven-and-a-half-year tenure today.
Ebeid shocked the media world in July when he announced he was joining Telstra as its new enterprise group executive, a role he commences next Monday.
In an interview in today’s Australian Financial Review, Ebeid reveals he has no interest in the managing director role at the ABC vacated after Michelle Guthrie’s sensational sacking last week.
Interestingly, Ebeid’s name was reportedly in the mix back in 2015 for the ABC’s op job before Guthrie was appointed in December of that year. Despite media reports to the contrary, Ebeid himself has told B&T that he was never actually a candidate.
Instead, the affable 52-year-old said he was looking forward to taking up the enterprise role at Telstra. “I’m quite passionate about where technology is going,” he told The AFR. “I think there’s going to be quite a lot of advancement in the coming two to five years and I’m really excited to be a part of that.”
In the wide-ranging interview, Ebeid nominated Australia’s inclusion in Eurovision as his proudest moment at the helm of SBS.
“The more people that told us we weren’t part of Europe and we’d never do it, the more we wanted to do it, so that was a fun day. Eurovision really epitomises what we stand for; bringing cultures together,” Ebeid said.
Ebeid is also credited for turning around staff morale at the SBS who, prior to his arrival, had felt that they’d always played second fiddle to the ABC. He’d also been credited for turning around the broadcaster’s financial fortunes, despite a decrease in government funding.
“We’ve changed the culture now to be very much a dynamic, challenger brand that is doing edgy content and is quite creative and innovative, given that we don’t have a lot of money,” he said.
Ebeid – who was born in Egypt and is openly gay – added: “When I was a kid growing up in Australia and I would watch television, I would never see anyone with brown skin on TV.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]