Outgoing SBS Chief Michael Ebeid Joins Telstra, As Joe Pollard Departs

Michael Ebeid - SBS Managing Director

Telstra has announced a new top-line organisational structure and leadership team, with some big industry names both joining and departing.

SBS chief executive Michael Ebeid (pictured above) has come on board to run Telstra’s enterprise team, and will commence his new role on 8 October.

Meanwhile, CMO and group executive of media Joe Pollard will leave Telstra at the end of August. The company’s head of innovation, Stephen Elop, corporate counsel Will Irving and chief financial officer Warwick Bray are also heading for the exits.

Joe Pollard

Joe Pollard

Telstra’s new-look management structure is as follows:

Telstra management structure

CEO Andrew Penn said the changes, effective from 1 October, were an important step in the company delivering its Telstra 2022 (T22) strategy.

“Last month, I announced the T22 strategy to the market and today I am making further announcements on Telstra’s structure and leadership to ensure we deliver rapidly and effectively on all of the commitments we made to our customers, the market and our team,” he said.

“At the heart of these changes is the simplification of our products and services built on new technology. By mid-next year, we will have fully rolled out our market leading products and services.

“To help deliver these changes, we are announcing a new end-to-end products and technology division of Telstra. It means we will significantly increase our technical capabilities around product development and management.

“The changes I am announcing today will ensure we continue to deliver market-leading innovation in networks and support the build out of 5G and Internet of Things.

“Ultimately, the simplified and streamlined structure will remove duplication, hierarchy and silos across the organisation.

“It will help us improve the service that we provide to our customers, the efficiency of the business and our competitiveness, as well as increase our productivity and reduce costs.”

Penn said Telstra will announce a new head of product and technology shortly, and thanked Pollard, Elop, Irving and Bray for their efforts.

“I would like to recognise the significant contributions Warwick, Will, Stephen and Joe have made to Telstra and thank them for their dedication to Telstra collectively over the years,” he said.




Please login with linkedin to comment

Joe Pollard Michael Ebeid Telstra

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]