Accenture has appointed ad legend and Aussie David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman. The role is effective September 1, 2021.
Accenture bought Droga5 in late 2019, with Droga remaining as the agency’s boss. Accenture, of course, own The Monkeys here in Australia.
Droga will replace the retiring Brian Whipple who has led the Accenture business for the past decade.
In his new role, Droga will be charged with driving creative excellence, customer experience and business innovation – which leverages the unique capabilities of interactive, including the power of the depth and breadth of Accenture – to accelerate results that sustain business growth.
Droga is the most awarded creative at the Cannes Lions Festival. and the youngest person ever inducted into the New York Art Directors Club Hall of Fame and awarded with the Cannes Lions Lifetime Achievement Award
Commenting on the new role, Droga said: “Accenture Interactive has rapidly become the leading digital powerhouse at the intersection of data, creativity and technology. As the world seeks to build back better, Interactive will continue to play a critical role in creating 360° value for our clients. I look forward to putting further emphasis on our creative excellence, coupling it with our world-class ingenuity and proven expertise in Interactive and experiences.”
Julie Sweet, CEO of Accenture, added: “At a time when our clients are led by purpose, brand and the transformation of experience, David’s global perspective and unmatched creative track record allows us to help clients unlock business and human outcomes in unprecedented ways.
“I would like to thank and recognize Brian Whipple for his foundational role in building Accenture Interactive’s strong business, driving its rapid growth and for pioneering a disruptive business model that will continue redefining the industry,” Sweet said.
