As reported on B&T on Tuesday, David Beckham has come under fire for fronting a Qatar tourism campaign ahead of the World Cup that’s seen the footballing megastar pocket a cool £10 million ($A17.6 million).
And it appears the footballing tournament is lining Beck’s pockets yet again, some nine years after he retired from the game.
The 47-year-old has teamed-up with gridiron star Peyton Manning to flog PepsiCo’s Frito-Lay’s range of chips/crisps in a new World Cup campaign for the brand.
The lengthy spot, created by Frito-Lay’s in-house team, sees the former sports stars argue over the well-worn trope of whether it should be called football or soccer (why don’t eggplants and aubergines ever suffer the same?) The tiff then escalates to whether they’re chips or crisps or boots or cleats.
Other soccer stars make a cameo in the spot, including Brandi Chastain, Javier “Chicharito” Hernández, Julie Foudy, Mia Hamm and Tim Howard.
Of course, the Americans tend to call it soccer and will be doing so even more when Canada, the US and Mexico jointly host the next World Cup in 2026.
Commenting on the work, Frito-Lay North America’s CMO Brett O’Brien, seems to answer the perennial question. “As soccer grows in popularity across North America, we hope to make the tournament even more fun,” he said.
Check out Becks and co below:
