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Reading: English Comic Calls On David Beckham To End $17.6M Qatar Partnership
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B&T > Marketing > English Comic Calls On David Beckham To End $17.6M Qatar Partnership
Marketing

English Comic Calls On David Beckham To End $17.6M Qatar Partnership

Staff Writers
Published on: 14th November 2022 at 10:46 AM
Staff Writers
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British comedian Joe Lycett has called on David Beckham to end his commercial relationship and endorsement of the Qatar World Cu said to be work £10 million ($A17.6 million).

Iconic gay Lycett called on “gay icon” Beckham to pull out of the relationship with the Gulf State on Twitter. Lycett said that, if Beckham does renege on the deal, he will donate £10,000 of his own money to charities that support queer people in football.

However, if Beckham does not end his relationship with the Qatar World Cup by midday on Sunday, Lycett will throw the money into a shredder.

Lycett has even registered a domain — benderslikebeckham.com — with a timer counting down until the deadline for Beckham to pull out of the deal.

https://t.co/FqoC3hSFM8 🌈 pic.twitter.com/EPLVNwmnvV

— Joe Lycett (@joelycett) November 13, 2022

“I consider you, along with Kim Woodburn and Monty Don, to be a gay icon. You were the first premiership footballer to do shoots with gay magazines like Attitude, to speak openly about your gay fans, and you married a Spice Girl which is the gayest thing a human being can do,” said Lycett in a video on Twitter.

“You have always talked about the power of football as a force for good. Which suggests to me you have never seen West Brom. But generally I agree – so with that in mind I’m giving you a choice. If you end your relationship with Qatar I will donate ten grand of my own money (that’s a grand for every million you’re reportedly getting) to charities that support queer people in football.”

Beckham has caught a lot of flak for his deal with Qatar. The former Real Madrid and England midfielder appeared in an odd ‘Posts Of Qatar‘ art installation promo recently and news of his deal, which broke last year, was seized upon by gay magazine Attitude and Amnesty International.

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TAGGED: david beckham, FIFA World Cup Qatar 2022, Joe Lycett
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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