David Beckham Faces Backlash Over Alleged $17.8M Deal To Promote Qatar’s World Cup

David Beckham Faces Backlash Over Alleged $17.8M Deal To Promote Qatar’s World Cup

Footballing legend and international heartthrob David Beckham is under fire for a reported sponsor deal with Qatar ahead of the 2022 World Cup.

According to reports, Beckham has been offered at least £10 million ($17.8 million) to be an ambassador for the country and helping promote the World Cup.

The details of the deal are still being finalised.

However, many have been quick to point out Qatar’s issues around LGBTQ+ and human rights, which includes the criminalisation of homosexuality.

There have also been reports of migrant workers being unpaid for their work in building stadiums for the tournament.

Amnesty International UK director Kate Allen told Attitude: “David Beckham’s business deals are obviously a matter for him, but we would urge him to fully familiarise himself with the disturbing human rights situation in Qatar and be prepared to speak out about it.

“Qatar’s human rights record is troubling – from the country’s longstanding mistreatment of migrant workers, to its curbs on free speech and its criminalisation of same-sex relations.

“More needs to be done for this World Cup to leave a positive legacy and transform the human rights situation in Qatar, but the clock is ticking.”

Beckham, apparently, is aware of the problems coming out of Qatar and realises the impact such an agreement could have on his personal brand.

According to the Daily Mail, a Qatari source has said “there is an opportunity to land [the deal] without David’s PR being affected too much”.

After declaring himself as a “gay icon” in 2007, Beckham faces backlash from the LGBTQ+ if the deal is agreed to.

Even rumours of the deal have led to some uproar on social media.

Please login with linkedin to comment

beckham qatar

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.