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Vonnimedia
Team PROFILE
Agency Type
Digital
Ownership
Independent
tagline
The agency behind social-led brands
LEADERSHIP TEAM
Veronica (Vonni) Cremen
Founder & managing director
Sam Boardman
Director
Key Stats
Offices
Sydney
Headcount
12
Gender Balance Staff
M: 20%
F: 80%
Gender Balance Leaders
M: 50%
F: 50%
Client book
Client Wins
15
Client Losses
7
Largest clients
Henkel
CTC Australia
SANCIA
Agency Scorecards report
From its base in Sydney’s south, indie digital agency Vonnimedia put in a strong performance in 2025 including some exciting work overseas.
It has been four years since founders Veronica Cremen and Sam Boardman launched the business and the team has grown to 12 people.
The agency picked up 15 new clients across a variety of scopes of work, including a three-year partnership with Henkel.
However, it did lose seven client accounts in 2025, including two who decided to bring their media operations in-house.
The business has also sought to make more of AI to improve client outcomes. For instance, it has a fleet of agents checking click-through links on digital ads daily.
Similarly, it has tools that automatically highlight top-performing creative. This knowledge is provided to clients on an ongoing basis, too.
In total, the agency said its forays into AI have allowed it to execute at scale collapse roles that previously required 10 to 15 people into a
single, highly efficient workflow.
AI, of course, is power-hungry. To that end, it has a dedicated operations and AI specialist whose core role is to help the business reduce its power usage and technology expenses. It added that it has also seen fit to jettison its printer(!) in a bid to save paper and power.
Vonnimedia said it has also deepened partnerships with other agencies and “championed” agency villages which allow it, and others, to compete for accounts while retaining their independent status.
Vonnimedia didn’t enter any major industry awards in 2025, but plans to do so in the future.
Hightlights reel
Monaco Yacht Show: 'The superyacht people'
We launched ‘The Superyacht People’ on the global stage at the Monaco Yacht Show, effectively the Super Bowl of the superyacht industry.
Our goal was to demonstrate that Australia can compete on the world stage in one of the most competitive industries, where expectations are incredibly high. By using agentic processes and high-level media strategy, we provided a small team with the presence of a global giant.
The impact was reinforced when attendees at the event approached the team to say they were seeing the brand everywhere.
This was more than a media campaign; it was a strategic partnership that allowed a boutique Australian business to command attention alongside the world’s largest luxury brands.
Hightlights reel
Shiseido: 'Launch Into Australia'
Partnering with Shiseido Professional to launch into the Australian market was an exercise in striking a balance between heritage and local expansion. We worked as a strategic consultant to help the brand tap into its Japanese roots while extending its reach to a new audience.
Our role expanded beyond traditional media buying as we focused on the business level uptake and usage of the products. Seeing the impressive adoption rates across the country has been a highlight of this partnership.
By understanding the commercial landscape and the client’s P&L goals, we ensured that this iconic brand successfully transitioned into a new market with a strategy built for long term growth.
Vonnimedia's take on 2025
We are an agency from Australia that has proven it can compete on the a global scale. It was a year of unmatched growth for Vonnimedia, achieving record results in both revenue and agency capability. We are now operating with world class foundations and securing long term partnerships with global leaders like Henkel.
We have built our capabilities in the right way to ensure we are ready for the new world of 2026. By integrating agentic processes, we have removed the operational drag that historically slows agencies down. This evolution has allowed us to move beyond the role of a traditional media house to become true business consultants focused on our clients’ P&L and high-level strategy.
With technology handling the volume, our people are empowered to deliver more value and better strategic results for our clients than ever before.
Camellia Bizimovski,
Media specialist
The brain behind Shiseido Professional’s Australia launch. Makes complex problems look like a walk in the park. An exceptional marketer.
If we were a band, we'd be...
Daft Punk
Vonnimedia is the Daft Punk of marketing because they use a high-gloss, “robotic” system of automation to scale the very human, “soulful” element of creative taste.
Vonnimedia
B&T's Agency Score
7.3
Previous season: N/A
Critic's Comment
“A decent year of heads-down practice work from Vonnimedia. We’re hoping to see the full fruits of its jamming sessions in 2026.”