Data Reveals Demand For Digital Content Is Up 184% Globally

Bynder, a leader in digital asset management (DAM), has today released new data on the connected nature of its DAM platform.

In just one month (February 2023), Bynder served 18bn digital assets to nearly 5000 different websites, representing 185 per cent growth in asset delivery over a six month period. In addition, the total number of digital assets on its platform grew by more than 100 per cent across a 12-month period.

This dramatic increase in content delivery highlights the growing need for organisations to operate in a world where consumer demand for targeted content across multiple touch points continues to grow.

DAM is mission critical for brands to meet this customer demand, and this data illustrates that by placing a DAM platform at the center of a connected martech and ecommerce ecosystem, content can be seamlessly delivered across a network of integrated platforms. The benefits of this approach include uniting storage locations, automating asset variations at scale for each channel and gaining insight into asset performance across an entire connected ecosystem.

Bynder also reported a 20 per cent uplift in the number of integrations with other technologies in the last 6 months. Bynder DAM connects content to more than 200 platforms, including content management systems, product information management, eCommerce, work management, marketing automation, social and creative platforms. With the largest volume of pre-built integrations, the data shows that some of the most common integrations are with Adobe, WordPress, Drupal, Contentful, InRiver, Wrike, monday.com and Salesforce Marketing, Commerce and Experience Cloud. The data shared today also illustrates a 23 per cent increase in customer usage of these integrations over the same six-month period.

Warren Daniels, CMO at Bynder said “In a world of proliferating content, brands need to provide a seamless content experience to their customers. In this increasingly complex landscape, having a system of record for your assets allows brands to automate the delivery of content directly to all content-serving platforms, bringing consistency across buyer journeys and speeding time to market.”

“Now, more than ever, brands recognise the need to automate the transformation and delivery of content to end user touch points. We have, and remain committed to supporting an open architecture and building on the largest catalog of out of the box integrations in the DAM category.”

“The data we have shared today illustrates the growing mission criticality of DAM, and the shift that leading brands are making to deliver exceptional content experiences.”

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