Cricket Australia Rejects Super-Sized McDonald’s Sponsorship Deal In Favour Of Incumbent KFC

Cricket Australia Rejects Super-Sized McDonald’s Sponsorship Deal In Favour Of Incumbent KFC
SHARE
THIS



Cricket Australia has reportedly rejected a $10 million per year sponsorship from fast food outlet McDonald’s.

According to the Sydney Morning Herald, McDonald’s had attempted to take the Big Bash League naming rights from its competitor, and long-term sponsor of the competition, KFC.

The decision means KFC will likely extend its existing arrangement with Cricket Australia, in a deal said to be worth $8 million a year.

“KFC is a longstanding partner of ours and loyalty is important to us during times like this,” a CA spokesperson told the Herald.

KFC currently pays $6.5 million a year for the naming rights.

The chicken shop has sponsored the Big Bash since it was created and has had a relationship with Cricket Australia’s Twenty20 tournaments spanning 15 years.

KFC’s loyalty as a Cricket Australia sponsor will no doubt carry extra significance for the administrator, given it has lost two naming rights sponsors for test matches in the last three years.

The decision by Cricket Australia to turn down extra money in favour of loyalty comes as the administrator faces tough financial conditions.

It was recently forced to cut 40 jobs from its head office as part of a $40 million budget cut.

 

 

Please login with linkedin to comment

KFC McDonald's

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]