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Reading: Coffee Wankers, Hipsters & Adland All Skewered In Witty McCafe Spot
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B&T > Campaigns > Coffee Wankers, Hipsters & Adland All Skewered In Witty McCafe Spot
Campaigns

Coffee Wankers, Hipsters & Adland All Skewered In Witty McCafe Spot

Staff Writers
Published on: 20th March 2019 at 10:58 AM
Staff Writers
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Coffee snobs and adland are just two targets in an amusing new spot promoting McDonald’s McCafe in the UK.

The work of longtime creative agency Leo Burnett London, the big budget ad spoofs serious coffee drinks and advertising clichés to flog Macca’s “great tasting coffee. Simple”.

Commenting on the work, Michelle Graham-Clare, marketing director for McDonald’s UK, said: “The McCafé work has always rung true with customers – people who just want a great coffee.

“This campaign is no different, tackling the world of coffee advertising in a funny and relatable way. The campaign highlights the fact that we know people want to feel assured they are going to get a good cup of coffee, but they don’t always enjoy the pretentiousness that comes with it.”

Check out the fun spot below:

 

 

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TAGGED: Ad campaigns, Leo Burnett, McDonald's
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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