French luxury fashion house Chanel has moved its $US500 million ($A677 million) annual media spend to Omnicom after two decades with incumbent WPP following a competitive pitch.
The Paris-based group handles most of its creative in-house, however, its media was handled by WPP’s London agencies.
It’s reported that Omnicom’s PHD will now handle most of the spend.
Commenting on the move to Omnicom, Chanel said in a statement: “After a competitive pitch over several months, we confirm that we have appointed Omnicom as our new global media agency from January 2022.
“We were particularly impressed by their strategic approach, understanding of the brand, and ability to organise around our requirements.
“We wish to thank WPP for their valued counsel over the past two decades supporting our growth.”
