Chaka Sobhani Named Leos’ Global Chief Creative Officer

Chaka Sobhani Named Leos’ Global Chief Creative Officer
SHARE
THIS



Chaka Sobhani has been appointed global chief creative officer of Leo Burnett, replacing Liz Taylor who leaves after two years with the agency. Sobhani, who has been CCO of Leo Burnett London for exactly five years, will take on this global role while continuing her creative leadership of the London office.

In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry and take it to even greater heights. As Global Chief Creative Officer, Sobhani will lead on three areas:

  • Continuing to push the network’s creative standards, with Leo Burnett’s CCOs and ECDs around the world.
  • Identifying, recruiting and growing the next generation of creative talent, from diverse backgrounds.
  • Representing Leo Burnett on a global stage.

With 20 years of experience as an award-winning director, writer and creative, Sobhani has won all the major international creative honours, served on the jury and as president at the world’s biggest award shows including Cannes (where she has been announced as a jury member for 2021), The One Club, D&AD and Eurobest. Recognised for five years consecutively by Campaign in its top 20 creatives list, she is on the board of the British Arrows and is President of Creative Circle. Sobhani is responsible for award-wining work across varied brands including McDonalds, Kellogg’s, Samsung, Boots, Coca-Cola, Agent Provocateur and Adidas.

Sobhani’s appointment is the latest in a series of steps that Publicis Groupe has taken to enhance and enrich its creative excellence. In just the last six months, the Groupe has welcomed Natalie Lam as CCO for the Groupe’s operations in APAC/MEA, and more recently Neil Heymann from Droga 5 and Bastien Baumann of Ogilvy have joined to create Le Truc with Carla Serrano, to reinvent the creative process in the U.S.

Sobhani said: “I’m truly honoured to take on this mantle, working closely with all our global CCOs and ECDs to push for even greater creative excellence at Leo Burnett around the world and bringing in the next generation of talent from different backgrounds. The Leo’s gang are genuinely the most cracking bunch, full of heart and passion for each other, for great creativity and for building a strong culture that matters. In London, we continue to go from strength-to-strength, winning new business and delivering ideas for our clients that transform and grow their businesses.

Ideas that truly connect with people across the nation and genuinely make them feel something. Exciting times all round and can’t wait to see where we go and grow next together!”

Andrew Swinand, CEO of Leo Burnett USA: “I would like to thank Liz for her commitment, passion and energy in the past two years. We wish her all the best for the future.

“I am very proud and excited that Chaka, will be taking on the role of Global CCO for our network. Chaka puts the ‘human’ in HumanKind. You can feel it in every part of her work and her tireless dedication to championing and including diverse voices and people in our industry.  Chaka’s pride in our brand is immense, as is her passion for breakthrough creative and enduring client relationships. She’s a cultural titan in every sense and a Burnetter through and through.”

Prior to joining Leo Burnett London in 2016, Sobhani was at Mother. Before entering the ad industry, Sobhani spent 10 years in TV, latterly as a creative leader and formerly as a film-maker. She set up ITV’s first in-house creative agency and saw the network regain the number one spot in the UK, create its most successful global formats in ‘The X Factor’ and ‘Downton Abbey’, win the prestigious Channel of the Year for the first time in its history and the Rose D’Or.

Please login with linkedin to comment

Chaka Sobhani Leo Burnett

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine