Apple Unveils New iPhone X Campaign, And It’s The Coolest One Yet

Apple Unveils New iPhone X Campaign, And It’s The Coolest One Yet

It may have dramatically reduced sales expectations for its new top-of-the-range X iPhone, however, Apple don’t appear to be cutting back on the ad spend to promote the device anytime soon.

In its latest campaign for the X (named after the tenth anniversary of the smartphone), a high school student has a good dose of fun after realising you can unlock the phone just by looking at it thanks to the device’s face reading technology. Check out the action below:




Please login with linkedin to comment

Ad campaigns Apple

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]