Bumble Goes Public Despite Apple Privacy Change Concerns
Female-centric dating app Bumble has filed for an initial public offering, despite voicing concerns around how Apple’s upcoming privacy changes could impact the app.
The app, which was created by founder Whitney Wolfe Herd in 2014, has grown astronomically in recent years, reporting $US376.6 million in revenue between January 29 and September 30 of 2020.
At 31, Herd will become one of the youngest female CEOs ever to take a company public.
Known for empowering women to make their own choices when dating online, the company now has board that is 73 per cent female.
[By the way, we’re holding our annual Women Leading Tech awards soon. Find out more here.]
The move to go public comes at a time where mobile apps cautiously await the implementation of Apple’s new privacy changes.
Apple has announced it will make its IDFA – which allows advertisers to deliver targeted ads and measure campaign effectiveness for mobile users – opt-in.
In its IPO filing, Bumble said it expects no more than 20 per cent of its users to agree to share their information for advertising.
“As a consequence, the ability of advertisers to accurately target and measure their advertising campaigns at the user level may become significantly limited and app developers may experience increased cost per registration,” the IPO states.
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