Female-centric dating app Bumble has filed for an initial public offering, despite voicing concerns around how Apple’s upcoming privacy changes could impact the app.
The app, which was created by founder Whitney Wolfe Herd in 2014, has grown astronomically in recent years, reporting $US376.6 million in revenue between January 29 and September 30 of 2020.
At 31, Herd will become one of the youngest female CEOs ever to take a company public.
Known for empowering women to make their own choices when dating online, the company now has board that is 73 per cent female.
[By the way, we’re holding our annual Women Leading Tech awards soon. Find out more here.]
The move to go public comes at a time where mobile apps cautiously await the implementation of Apple’s new privacy changes.
Apple has announced it will make its IDFA – which allows advertisers to deliver targeted ads and measure campaign effectiveness for mobile users – opt-in.
In its IPO filing, Bumble said it expects no more than 20 per cent of its users to agree to share their information for advertising.
“As a consequence, the ability of advertisers to accurately target and measure their advertising campaigns at the user level may become significantly limited and app developers may experience increased cost per registration,” the IPO states.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]