Dentsu has announced the appointment of David Halter (main photo) as chief strategy and growth officer and the departure of Brent Kirby who was this morning named Clems Sydney new CEO.
Big changes are happening at dentsu with Kerby departing to pursue other opportunities and Halter arriving with over 20 years of experience.
Kerby, of course, was Sydney MD for dentsu creative which includes BWM Isobar and dentsuMB.
Halter joins from Clemenger Group, where he was chief strategy officer and Sydney managing director of CHE Proximity, partnering with innovative brands including Samsung, IKEA, Danone, NRMA, eBay, and Virgin Australia.
Halter will partner with Tangas and the broader ANZ executive leadership team which recently includes the appointments of Kirsty Muddle, creative CEO and John Riccio, Merkle CEO.
Dentsu ANZ, CEO, Angela Tangas, said: “Brent has been with dentsu for six years and has played an important role in the growth and success of the Sydney market.
“I would personally like to thank Brent for his commitment and dedication during this time as we continue to focus our efforts on being ANZs most progressive creative offering. It’s been an incredible journey and we wish him all the best for the future.”
Tangas added: “David is an amazing talent for dentsu. He is one of the most recognised strategic growth leaders in our industry.
“Joining our team, reinforces our commitment to client-first outcomes and providing innovative, integrated experience solutions through our combination of Media, CXM and Creative offerings to unlock sustainable advantage for our clients.”
Halter said: “As I got to know Angela and the broader team it became clear they are a progressive network. Whether it be a big organising brand idea, creative media solutions to connect with audiences or tech-driven ideas, they are focused on providing the most compelling customer experiences.
“I’ve always believed that great ideas are what inspire agency people to work well together each day. What’s inspiring to clients is the ability to anchor those ideas in a strong strategy that makes commercial sense.
“Bringing all the parts together to make a difference with the team at dentsu is what I’m most excited about.”
Halter will join the dentsu ANZ business at the end of February 2022.
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