B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “The Best Advertising Is Always In Conflict”: Tony Hale
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > “The Best Advertising Is Always In Conflict”: Tony Hale
Advertising

“The Best Advertising Is Always In Conflict”: Tony Hale

Staff Writers
Published on: 18th April 2016 at 12:34 PM
Staff Writers
Share
3 Min Read
SHARE

Advertising is one hell of a drug – just ask anyone in the industry. And that’s exactly what we did. B&T sat down exclusively with The Communications Council CEO Tony Hale to talk about what makes Adland such a fantastic place to be.

“It’s a strange world, advertising. It’s unpredictable and you go into areas that you could never dream of and you could never plan for, which is one of the reasons it’s so fascinating,” Hale said.

“You go into advertising in the morning and know that you might be talking about banks, then talking about chicken, then do something for McDonalds or something else, and you know it’s going to change half a dozen times a day but you don’t know where those paths are going to take you.

“You get on a journey where you don’t know where it’s going to take you. Most industries, you’re on a journey, and you know you’re on the tracks, you know where the stations are, you know where the platforms are, but advertising is much more of a rollercoaster and you never quite know.

“There’s a lot of sharps turns, twists, climbs, drops, and you’ve got to enjoy it along the way because you’ve got to take a lot of good with the bad.

“When you’re in an agency, you were only successful if you were a tightly knit team. When you’re in a team you’re in a situation of contest. You know that over the road you’ve got DDB or you’ve got Saatchi & Saatchi, or you’ve got JWT or you’ve got the McCanns or you’ve got the great independents like Mojo, and you knew you had to be at your best to beat them.

“Advertising comes out of a conflict of ideas and viewpoints. The best advertising is always in conflict, don’t think it’s smooth. It’s not. It’s a conflicting process and you need passionate people expressing a viewpoint of how they see things in a passionate way. And there’s an undercurrent of tension in all good campaigns.

“I’ve always thought, and I still think, that advertising collects the most immensely talented people that you could ever find anywhere. I’d put up the advertising intellect against any industry intellect anywhere. I just think we’d leave them for dead.”

And if you’re keen to see what else Hale has to say, or any of his ‘Industry Elder’ peers for that matter, check out the latest issue of B&T , brimming with industry insights and pearls of wisdom.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Advertising Students, tony hale, YouTube
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?