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Reading: The Bachelorette: All The Social Numbers From Last Night’s Debut
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B&T > Marketing > The Bachelorette: All The Social Numbers From Last Night’s Debut
MarketingMediaTechnology

The Bachelorette: All The Social Numbers From Last Night’s Debut

Staff Writers
Published on: 11th October 2018 at 10:48 AM
Staff Writers
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The Bachelorette may have debuted to limp numbers last night but it fared better on social media according to data out this morning from news and social media insights company Meltwater.

Meltwater has taken a look at what Australians are saying on social and being published online following last night’s episode, and the results are interesting to say the very least.

Social media conversations around The Bachelorette skyrocketed last night by 319.53 per cent, Aussie viewers obviously found the conversation riveting across social throughout the premier.

Conversations on The Bachelorette peaked at more than 1,100 mentions throughout the premiere.

Not enough it seems to beat Sophie Monk’s season on The Bachelorette, which saw a 620 per cent increase in social conversations on the night of the premiere last year.

Here’s what Australians thought about the premiere last night.

Unknown-1

Sentiment – Charlie

It appears Aussies have a wee crush on our Bachelorette hopeful Charlie, betting on his hubby status from the start.

  • Positive (62.96 per cent)
  • Negative (7.41 per cent) 
  • Neutral (29.63 per cent)

Unknown-2

Sentiment – Bill

Australia has very mixed feelings about Bill. Some were more concerned about his glowing complexion than his chances at love.

  • Positive (30 per cent)
  • Negative (60 per cent)
  • Neutral (10 per cent)

Unknown-1

Sentiment – Nathan

Wow, Australia, tell us how you really feel. Party boy Nathan did get viewers talking on social but for all the wrong reasons.

  • Positive (2 per cent)
  • Negative (64 per cent)
  • Neutral (34 per cent)

Unknown-2

Sentiment — Paddy

Our soccer player Paddy has everyone’s chin wagging, with Australia expressing all the feels throughout last night’s premiere.

  • Positive (7 per cent)
  • Negative (81 per cent) 
  • Neutral (12 per cent)

Unknown-3

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TAGGED: meltwater, Social Media, the bachelorette
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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