Australia’s advertising and marketing industries like to trumpet they can attract the best and brightest to work for them; however, a new study into where Aussies want to work and what they want from their employer may make for a more sober reading for those in adland.
According to Randstad’s Employer Brand Research results that came out today (you can read the study in full here), Apple was voted the most desirable place to work among the almost 10,000 people interviewed for the survey. Presumably that’s to do with perks, innovation and job security.
Of the top 20 most desirable workplaces in Australia, only the ABC (at fifth) and consultancy firm PwC (at 13th) were the only two organisations that could be considered media.
When it came to the most attractive industries to work in, technology came in at number one, pushing early learning into a close second. Again, neither advertising or marketing were nominated in the top 10 industries where people wanted to work.
Unsurprisingly, work-life balance was the voted the most desirable perk of a workplace followed by salary and benefits.
Check out the findings below:
Top 20 most desirable workplaces in Australia
2. Virgin Australia
4. Competitive Foods Australia
8. JB HI-FI
9. Australia Post
11. Australian Government
12. Queensland Government
14. Healthe Care
16. The University of Melbourne
18. NSW Government
20. ACT Government
The 10 most desirable
1. Technologies: 49 per cent up four per cent
2. Early Learning: 49 per cent up 10 per cent
3. Engineering: 45 per cent down one per cent
4. State and Federal Government: 44 per cent up three per cent
5. Education: 44 per cent up three per cent
6. Life Sciences: 43 per cent up eight per cent
7. Professional, scientific and technical activities: 43 per cent up 10 per cent
8. FMCG: 41 per cent up five per cent
9. Arts, entertainment & recreation: 41 per cent (not measured in 2017)
10. Retail: 41 per cent up six per cent
Top five best work perks
1. Work-life balance: 54 per cent
2. Salary and benefits 52 per cent
3. Job security: 52 per cent
4. Pleasant work atmosphere: 39 per cent
5. Good training: 37per cent
Commenting on the findings, Frank Ribuot, CEO of Randstad Australia said: “The 2018 Randstad Employer Brand Research confirms that workers aren’t solely focused on salary and long-term job security. It is the ability of companies to deliver a genuine, consistent and balanced experience that will prove to be the big winners in a competitive job market.
“With 30 per cent of Australians planning to change roles within the next year, a markedly increased number from last year, we are calling on businesses to revitalise their employer value propositions,” Ribout said.
“It is crucial that companies present a true image of who they are and commit to it. That is the secret to the success of Australia’s most attractive employers.”
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