Media strategy consultancy and technology business Audience Precision today announced the appointment of two new strategists to its expanding team – Patrick McGuinn and James Porter.
In their new roles, McGuinn and Porter will work in the media division of Audience Precision in client-facing roles, delivering multi-platform campaign strategies, while also supporting the broader marketing team. They will report to media team lead Jessica Bray.
McGuinn joins the business from stints at WIN TV and Seven Affiliate Sales where he was a sales executive, while Porter comes from a senior media planner role at Discovery Inc.
Commenting on the new appointments, Audience Precision senior strategist and media team lead, Jessica Bray said the expanded media team would help meet client demand.
“Both Pat and James are passionate, eager to learn, and driven to deliver, and I know they will work hard to achieve outstanding results for our clients. They both come from media backgrounds, so they understand the landscape, and are committed to building strong relationships with their clients – I’m hoping their new roles provide opportunities for them to grow and expertly deliver all the AP tools and support services,” she said.
“The new appointments are indicative of the sustained growth of AP over the past few years and the expansion of our client footprint. We’re excited to see what the rest of 2022 delivers.”
The new hires are part of a major recruitment period for the business, with the recent promotion of Sundeep Paidpally to head of data science, and the appointments of client partner Monia Montefusco and research co-ordinator Vaibhavi Deshpande.
The new appointments are effective immediately.
