B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ASIC Sues Harvey Norman After Shady Credit Card Deals Leave Buyers $537 Worse Off
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > ASIC Sues Harvey Norman After Shady Credit Card Deals Leave Buyers $537 Worse Off
Marketing

ASIC Sues Harvey Norman After Shady Credit Card Deals Leave Buyers $537 Worse Off

Staff Writers
Published on: 5th October 2022 at 10:57 AM
Staff Writers
Share
3 Min Read
SHARE

The Australian Securities and Investments Commission (ASIC) is suing Latitude Finance Australia (Latitude) and Harvey Norman over ads promoting “no deposit” and “interest free” payment methods.

ASIC says that the ads were misleading because they did not disclose that consumers could only use the interest free payment method if they applied for and used a Latitude GO Mastercard.

ASIC also alleges that the advertisements misrepresented the true cost of using the payment method because they failed to adequately disclose establishment fees and monthly account service fees.

“ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest free payment method by applying for and using certain Latitude credit cards,” said ASIC deputy chair Sarah Court.

“These credit cards, ASIC alleges, attracted substantial fees over the course of the 60 month payment term, and exposed consumers to the risks of incurring further debts and charges, as well as potentially affecting their credit rating.”

ASIC says that customers who signed up for a GO Mastercard between March and August last year and purchased something at Harvey Norman and paid it off over a 60-month period would be culpable for at least $537 in fees on top of the stated purchase price.

ASIC also says that Latitude and Harvey Norman distributed and earned significant revenues from the GO Mastercard, which is available exclusively through Harvey Norman franchisees’ stores and Harvey Norman and Latitude websites.

From around July 2020, the GO Mastercard credit card was rebranded the Latitude GO Mastercard.

A spokesperson told the Sydney Morning Herald that Harvey Norman intends to defend the proceedings but was unable to comment further at this stage. Latitude Financial said in a statement that it took the allegations “very seriously” and had worked with ASIC during the investigation.

Harvey Norman is no stranger to questionable deals for customers. In 2015, customers in New Zealand thought that they had snagged a dirt-cheap deal on the company’s online store after launching “New Zealand’s Biggest Retail Sale.” One customer thought she had paid $159 for a lounge suite but was charged $1,359 by her bank.

However, the almost 330 customers who snagged affordable furniture were later emailed claiming the prices they paid were the result of a “genuine error” and offered them a refund and a $100 voucher.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: harvey norman
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?