Apple Unveils Its Answer To Google’s Home & Amazon’s Echo

Apple Unveils Its Answer To Google’s Home & Amazon’s Echo
SHARE
THIS



Tech behemoth Apple has finally jumped on the voice recognition bandwagon with the launch of its HomePod device.

Aussie customers were notified of the product launch over the weekend via email, claiming the HomePod “sounds amazing anywhere in the room” thanks to Apple-engineered audio technology and spatial awareness.

With the intelligence of Siri, Apple said HomePod can also help you with everyday tasks as well as control your smart home – if you have a HomeKit-enabled device.

The HomePod can of course also be linked up to Apple Music, giving users signed up to the music subscription service another way of accessing its 45 million songs.

After announcing plans to launch it in early 2018 nearly eight months ago, Apple said the new device will hit shelves on Friday 9 February, which customers can pre-order online now.

Apple’s move comes more than a week after Amazon launched its highly-anticipated Echo products Down Under. Google was the first of the three tech companies to hit the Aussie market with voice recognition devices in July last year.

Please login with linkedin to comment

Apple Apple HomePod HomePod voice recognition technology

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine