B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Apple Teases Unbelievably Cool Floating Store
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Apple Teases Unbelievably Cool Floating Store
Technology

Apple Teases Unbelievably Cool Floating Store

Staff Writers
Published on: 9th September 2020 at 9:23 AM
Staff Writers
Share
2 Min Read
SHARE

Apple has previewed its new Singapore retail store, which sits directly on the water.

Apple Marina Bay Sands is the company’s third retail location in Singapore and is set to open to visitors later this week.

And Apple’s 512th worldwide store might be its most remarkable yet.

From afar, the store looks like a sphere floating on top of the Marina Bay water.

Inspired by the Pantheon in Rome, it is made from 114 pieces of glass and 10 narrow vertical mullions for structural connection.

Visitors will be greeted with a panoramic view of the city once they enter the store.

“We couldn’t be more excited to open the breathtaking Apple Marina Bay Sands in Singapore, building on our commitment to this special place that began more than 40 years ago,” said Apple’s senior vice president of Retail + People Deirdre O’Brien.

“Our passionate and talented team is ready to welcome this community to our new store and deliver the care and support that our customers around the world love.”

Inside the store Apple uses the interior sphere of the wall to create shade and what is being called by Apple a “nighttime lighting effect.”

The shop floor is filled with all of the same gadgets you would find in any other Apple store. There is also large screen and seating area to host guests for talks and tutorials.

One of the coolest parts of the store is actually located underneath it.

Open to entrepreneurs and developers, Apple has created its first “underwater boardroom”.

Apple has put together a 148-person team – which can collectively speak 23 languages – to run the store.

The Singapore store comes just weeks after Apple was valued at $US2 trillion.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Apple, Singapore
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Founded By OnlyFans Star Expands Service Offerings
15/05/2025
Thinkerbell’s First Employee Emma O’Leary Departs After Growing Sick Of Adam Ferrier
15/05/2025
Press Ganey Forsta Acquires Customer Tech Firm InMoment
15/05/2025
Frasers Group Enters Retail Media World With ELEVATE Powered By Zitcha
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?