The camera on Apple’s new iPhone 13 Pro is reportedly SO good you’ll soon be shooting Hollywood blockbusters all from your pocket. Well, that’s the premise of a trio of new ads promoting the phone’s alleged professional cinematic merits.
Apple – which announced it was the planet’s first-ever $US3 trillion company over the Christmas break – insists all three spots were shot on the 13 and the results, as you’ll see, are quite extraordinary.
In fact, the camera’s so good, the ads proclaim that you’ll have “Hollywood in your pocket”.
Each ad follows a similar movie trope – there’s the detective mystery, the horror flick and even a black-and-white arthouse misery film.
Apple’s always a bit cagey about the creative agencies it uses, but the spot’s are reportedly the work of incumbent TBWA\Chiat\Day. Check out the trio of fun below:
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