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Reading: Apple Plays For Laughs In Trio Of Spots Promoting The Merits Of Its “Hollywood” iPhone 13 Camera
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B&T > Campaigns > Apple Plays For Laughs In Trio Of Spots Promoting The Merits Of Its “Hollywood” iPhone 13 Camera
Campaigns

Apple Plays For Laughs In Trio Of Spots Promoting The Merits Of Its “Hollywood” iPhone 13 Camera

Staff Writers
Published on: 14th January 2022 at 9:23 AM
Staff Writers
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The camera on Apple’s new iPhone 13 Pro is reportedly SO good you’ll soon be shooting Hollywood blockbusters all from your pocket. Well, that’s the premise of a trio of new ads promoting the phone’s alleged professional cinematic merits.

Apple – which announced it was the planet’s first-ever $US3 trillion company over the Christmas break – insists all three spots were shot on the 13 and the results, as you’ll see, are quite extraordinary.

In fact, the camera’s so good, the ads proclaim that you’ll have “Hollywood in your pocket”.

Each ad follows a similar movie trope – there’s the detective mystery, the horror flick and even a black-and-white arthouse misery film.

Apple’s always a bit cagey about the creative agencies it uses, but the spot’s are reportedly the work of incumbent TBWA\Chiat\Day. Check out the trio of fun below:

https://www.youtube.com/watch?v=lJ3Vu8INg8U&feature=youtu.be

https://www.youtube.com/watch?v=JZk88UGFay4&feature=youtu.be

https://www.youtube.com/watch?v=nuACd3xTXNM&feature=youtu.be

 

 

 

 

 

 

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TAGGED: Ad campaigns, Apple, TBWA\CHIAT\DAY
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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