B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Apple Becomes First $US200 Billion Brand In Forbes’ “Most Valuable Brands”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Apple Becomes First $US200 Billion Brand In Forbes’ “Most Valuable Brands”
Technology

Apple Becomes First $US200 Billion Brand In Forbes’ “Most Valuable Brands”

Staff Writers
Published on: 24th May 2019 at 11:41 AM
Staff Writers
Share
2 Min Read
Isometric gold dollar coins stack on turquoise blue background. Finance, money, wealth, growth and investment concept. Flat design. EPS 8 compatible vector illustration, no transparency, no gradients
SHARE

A fear years ago, investors started talking about ‘FAANG’ stocks, in reference to tech giants Facebook, Apple, Amazon, Netflix and Google.

Today, these brands now have a combined value of $US574.6 billion ($832.51 billion) according to Forbes, which has released its ‘most valuable brands’ list for 2019.

Each of the FAANG companies appeared in the top five, except for Netflix, which finished 38th on the list.

  1. Apple, $US205.5 billion ($297.74 billion)
  2. Google, $US167.7 billion ($242.97 billion)
  3. Microsoft, $US125.3 billion ($181.54 billion)
  4. Amazon, $US97 billion ($140.54 billion)
  5. Facebook, $US88.9 billion ($128.8 billion)

Facebook was the only brand in the top five to have its value drop from the previous year, dropping six per cent after a scandal-plagued 2018 that saw founder Mark Zuckerberg face a joint hearing of the Senate judiciary and commerce committees, accused with ‘weaponising data’.

Apple, although top of the pile for the ninth straight year, had a relatively slow year-on-year increase of 12 per cent, no doubt partly due to the recent problems in China the company has faced.

Despite this, Apple’s valuation makes it the first brand ever to reach the $US200 billion mark.

But it appears as though Google, up 27 per cent from last year, is quickly closing in on Apple. Just four years ago Apple was twice as valuable as Google.

If current trends continue, Google could out value Apple within a few years.

Amazon had the greatest value increase in the top five, lifting 37 per cent from 2018.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Amazon, Apple, Facebook, Google
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?