Amnesty International Tackles Roe Ruling With “The Land Of The UnFree” Campaign

Amnesty International Tackles Roe Ruling With “The Land Of The UnFree” Campaign

Amnesty International has powerfully responded to the overturning of Roe Vs Wade in The United Stations with a powerful, “The Land Of The Unfree,” campaign via ANORAK.

In The United States people with combs have lost the constitutional right to an abortion, and now states are left to make laws surrounding people’s productive rights.

The “Land Of The Unfree‘ was launched on TikTok days after the Roe vs Wade ruling and showcases various women experiencing pregnancy without choice while an eerie version of the Star-Spangled Banner plays in the background.

It’s provocative in an incredibly quiet way. There’s no shock value used, instead, the reality itself is the shocking part. It has already been viewed by 3.6 million times on TikTok and feature the tagline, “Your not free, when you can’t decide your own future.”


We will never stop fighting! #abortion #roevwade #amnesty

♬ original sound – Amnesty 🕯


More about Advertising reported that Camilla Kolverud, Amnesty fundraising and marketing manager said: “The unthinkable has happened, and there is an urgent need to create international pressure. Especially in the 22 states that have passed laws that completely or partially prohibit abortion. I hope people get involved and sign our campaign on”

The piece was produced by B Reel Films, Directed by Nicolina Knapp and the national anthem is sung by Emilie Nicolas.

This campaign will be run in more than 10 countries, and run on digital and social media.

Creative: Lars Holthe
Creative: Peter Power
Creative: Stein Simonsen
Client Director: Janne Espevalen
Project Manager: Camilla Von Borcke
Brand Activation: Klaudia Lech
Designer: Catrine Kooyman
Motion: Erlend Dal Sakshaug
Motion: Nökkvi Thorsteinsson

Marketing and Fundraising Manager: Camilla Kolverud
Advisor: Kristine Djuvik Kro
Com Director: Sindre Stranden Tollefsen
Com Adviser: Varin Hiwa

Production Company: B-Reel Films
Director: Nicolina Knapp
Director-assistant & SAD: Viviana Figueroa
Executive Producer: Anisa Dzindo
Producer: Fiffi Kjell
Producer: Kim Jansson
DOP: Andreas Johannessen
Set Designer: Angelica Nyman
Stylist: Liselotte Bramstång
MUA: Danella Ericsson
MUA: Angelique Karlsson
Editor: Emma Backman
Colorist: Joakim Rissved
Sound Design: Ponytail
Online: Joakim Andreasson

Music agency & Executive Producer: Ohlogy
Artist: Emilie Nicolas
Artist Management: Little Big Sister
Music Producer: Nils Martin Larsen

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amnesty international The Land Of The Unfree

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