He’s already predicted that Amazon is going to kill brands outright, and now US marketing professor Scott Galloway has delivered yet another startling analysis of the tech and retail giant.
In a recent YouTube video for his research company, L2, Galloway said Amazon’s acquisition of supermarket company Whole Food Market for US$13.5 billion “will be what Instagram was for Facebook”.
“[It’s] a genius acquisition that gives them an unbelievable growth vehicle,” he said.
“Amazon’s gonna lay their operational expertise across Whole Foods, bring down prices and also put in place their hurdle rates for profitability – i.e. zero.
As a result, we’re about to get a Mercedes for the price of [a] Toyota.”
Galloway then went on to predict that Amazon will become the first one trillion-dollar market capitalisation company by July 2020.
Furthermore, the marketing guru said Amazon was about to become the fastest-growing media company in the world.
“And they’re going to get sports. They’re already streaming some NFL games. Look for them to capture the Olympics, March Madness or the Super Bowl with their infinitely cheap capital, which will only expedite the incredible fall that broadcast television is going to register when they no longer have sports as their fireball of viewership erosion.”
In adding to Amazon’s behemoth status, Galloway also noted that it is the fastest-growing company in the cloud services sector, and could soon take over Apple as the most innovative hardware company in the world.
However, Galloway warned that Amazon’s meteoric rise wouldn’t be without consequences.
“Soon after, a district attorney will realise that the fastest blue-line path to the governor’s mansion will be to go after Amazon and break them up, as we begin to connect the dots and realise this amazing company is destroying jobs faster than we can recreate them,” he said.
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]