Aglet Slams The 1 Million Active User Barrier After Recent NFT Announcement

Aglet Slams The 1 Million Active User Barrier After Recent NFT Announcement
B&T Magazine
Edited by B&T Magazine



Virtual sneaker collection app Aglet sees explosive uptick in growth, becoming one of the most popular NFT-based games of all time, with in-app purchases increasing by 1800%.

Location-based experience Aglet, targeted at sneaker aficionados, has revealed its latest set of data points showing significant and rapid growth over the past week.
The platform is one of the few metaverse companies to achieve building a product and then integrate web3 elements into the behaviours of the experience.

Committed to converging online and physical commerce and bringing its products to life by bridging digital assets to the real world, Aglet recently unveiled the exclusive Aglet One sneakers to its ever-growing community of fans. Players who purchase the physical (IRL) shoes can look forward to receiving a specially minted NFT to mark the release.

Based on our NFT announcement last week, we’ve seen tremendous growth in new players in Asia and Europe. Aglet originally started as Sneakercrypt, but elected to focus less on crypto assets and more on building an experience that would retain and keep players,” said Ryan Mullins, CEO at Aglet and parent company onlife. “It’s more important that the experience and game are fun and people want to keep playing. Once you’ve got a solid community you can integrate NFTs based on those learnings. Now we have a global audience, we are starting to be able to deliver on the promise of building a playable map of reality which integrates Web3 to create our unique take on the future of commerce, culture and collection.”

Since announcing Aglet NFTs on May 5:

  • Broke 1.5M Active Players
  • In-app Purchases increased by 79x
  • Aglet surpassed Pokemon Go in Japan (App Store)
  • Player Sessions increased by 200% per user
  • Treasure Stash/ Map Engagement increased 250% per user
  • Player to Player Referral Increased by 80x

Aglet is currently rolling out a series of NFT features throughout 2022 with one of its most enticing features – “Treasure Stashes” – in which spatial NFTs can be acquired in the real world. Currently, many games in the NFT space require users to purchase coins in order to play; however, through Aglet players can acquire NFTs without spending money upfront.

Follow Aglet on @AgletApp (Twitter) and @AgletApp (TikTok) @AgletApp (Instagram) and stay tuned for updates and more exciting announcements.

Download Aglet and find out more at aglet.app




Please login with linkedin to comment

Aglet metaverse NFTs

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]