During the ceremony in celebration of Tamba Bay Buccaneers’ 31-9 win over the Kansas City Chiefs at Super Bowl 55, savvy viewers noticed star quarterback Tom Brady make a brand move.
Brady, 43, appeared to notice and then quickly cover a Nike logo on his undershirt, while celebrating his seventh title on Sunday.
The star athlete, who won his fifth Super Bowl MVP, is one of the faces of Under Armour, and wore the sports brand’s boots and gloves throughout the NFL season. The NFL, however, holds an apparel and equipment contract with Nike.
The Super Bowl champions shirt Brady wore also had a Nike swoosh on the sleeve.
CBS Sports golf writer Kyle Porter shared the moment on Twitter, describing it as “the reverse Willett”.
The reverse Willett! pic.twitter.com/6ZQFPjzpXv
— Kyle Porter (@KylePorterCBS) February 8, 2021
Multiple viewers noted that the move resembled Michael Jordan’s famous cover-up of the Reebok logo during the 1992 Summer Olympics gold medal ceremony, where the basketball star covered it with an American flag.
At the time, Jordan was the face of Nike.
The news comes as Under Armour prepares to end its licensing contract with the NFL. The contract had allowed for the brand to be displayed on accessories like gloves during games.
According to the Financial Times, Under Armour will now be restricted from its logo being shown in these ways.
The end of the Big Game marks the conclusion of an event that inspired some of the most star-studded commercials of the year. But where do they rank in terms of quality? A flash in the pan, or memorable works of creativity?
While the buzz around Super Bowl 55 lingers, B&T has brought together what we reckon are the best ads from the Big Game.
There’s Cadillac’s crack at a follow-up to the cult-classic Edward Scissorhands, a 5-second ad from Reddit that references the GameStop short squeeze, and my personal favourite—a 2-D Matthew McConaughey.
Plus, did you know The Boss made a Super Bowl ad appearance?
Starring in Jeep’s ‘The Middle’ commercial, Bruce Springsteen leads an ad that calls for Americans to again find “the middle”, which has been viewed more than 35 million times since being uploaded to the carmaker’s YouTube channel.
However, while it has received some 25 thousand likes, it has been disliked 13 thousand times.
Check out the ad below, and be the judge for yourself.
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