After Winning The Super Bowl, Under Armour Athlete Tom Brady Seemingly Covers Nike Logo

After Winning The Super Bowl, Under Armour Athlete Tom Brady Seemingly Covers Nike Logo
SHARE
THIS



During the ceremony in celebration of Tamba Bay Buccaneers’ 31-9 win over the Kansas City Chiefs at Super Bowl 55, savvy viewers noticed star quarterback Tom Brady make a brand move.

Brady, 43, appeared to notice and then quickly cover a Nike logo on his undershirt, while celebrating his seventh title on Sunday.

The star athlete, who won his fifth Super Bowl MVP, is one of the faces of Under Armour, and wore the sports brand’s boots and gloves throughout the NFL season. The NFL, however, holds an apparel and equipment contract with Nike.

The Super Bowl champions shirt Brady wore also had a Nike swoosh on the sleeve.

CBS Sports golf writer Kyle Porter shared the moment on Twitter, describing it as “the reverse Willett”.

Multiple viewers noted that the move resembled Michael Jordan’s famous cover-up of the Reebok logo during the 1992 Summer Olympics gold medal ceremony, where the basketball star covered it with an American flag.

At the time, Jordan was the face of Nike.

The news comes as Under Armour prepares to end its licensing contract with the NFL. The contract had allowed for the brand to be displayed on accessories like gloves during games.

According to the Financial Times, Under Armour will now be restricted from its logo being shown in these ways.

The end of the Big Game marks the conclusion of an event that inspired some of the most star-studded commercials of the year. But where do they rank in terms of quality? A flash in the pan, or memorable works of creativity?

While the buzz around Super Bowl 55 lingers, B&T has brought together what we reckon are the best ads from the Big Game.

There’s Cadillac’s crack at a follow-up to the cult-classic Edward Scissorhands, a 5-second ad from Reddit that references the GameStop short squeeze, and my personal favourite—a 2-D Matthew McConaughey.

Plus, did you know The Boss made a Super Bowl ad appearance?

Starring in Jeep’s ‘The Middle’ commercial, Bruce Springsteen leads an ad that calls for Americans to again find “the middle”, which has been viewed more than 35 million times since being uploaded to the carmaker’s YouTube channel.

However, while it has received some 25 thousand likes, it has been disliked 13 thousand times.

Check out the ad below, and be the judge for yourself.

Please login with linkedin to comment

super bowl Tom Brady

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]