A Vicar’s And An Iman’s Dodgy Knees Star In New Ad For Amazon

A Vicar’s And An Iman’s Dodgy Knees Star In New Ad For Amazon

Amazon in the UK has unveiled a new ad starring a real-life vicar and imam to promote its home delivery service while doing its bit for inter-faith harmony.

Interestingly, the ad is just in time for the Christian faith’s biggest time of the year – also known as the Christmas shopping rush.

Check the ad out here:

The ad stars Reverend Gary Bradley and imam Zubeir Hassam who run a church and a mosque in London. Apparently, Bradley was once a budding actor before dedicating his life to the cloth.

The ad sees the two joking about the wear and tear their bodies have had to take doing all that genuflecting and praying. They then both come up with the same idea for a surprise gift for the other – a set of kneepads.

The agency responsible for the ad reportedly sought advice from both the Church of England and Muslim Council of Great Britain and the interfaith Christian Muslim Forum to ensure the ad’s authenticity and to ensure no one got upset.

Interestingly, at the same time last year, UK cinemas banned ads by the Church of England that included the Lord’s prayer. It was banned by the country’s ad standards board for fear it “carries the risk of upsetting, or offending, audiences”.




Please login with linkedin to comment

Advertising Standards Bureau Australian Open Digitial

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]