Banjo Rolls Out White Lady Funerals’ First New Campaign In 12 Years

Banjo Rolls Out White Lady Funerals’ First New Campaign In 12 Years
B&T Magazine
By B&T Magazine



A new campaign for White Lady Funerals follows a young girl’s journey from childhood to grown woman, showing her supporting people throughout her life up until she joins the White Lady Funerals business.

The ‘She Knows’ campaign, created with Banjo, is the first new marketing campaign for White Lady Funerals in 12 years, and is supported by a 15-second spot, ‘Dave’s Day’ which mentions the company’s pre-paid funerals.

“We looked at the qualities it takes to become part of the White Lady Funerals’ team,” said Andrew Varasdi, partner at Banjo.

“They are an incredibly committed group of people who view what they do as a vocation, not a job. We wanted to show the compassion and support they bring to the process of farewelling a loved one.”

White Lady Funerals were the first to embrace an all-female service offering. The ‘She Knows’ campaign explores the modern move to funerals that celebrate a life, rather than simply mourning a death.

“It’s the women of White Lady Funerals themselves who make the difference for our customers and this campaign shows the unique qualities of care and compassion that make them different,” said InvoCare chief marketing officer Fergus Kelly.

“The campaign showcases the innate ability to comfort others that White Lady Funerals is renowned for.”

The campaign launches this week and will run at selected times over the next year.

Credits:
Chief Marketing Officer: Fergus Kelley
Head of Marketing: Natalie Riches
Art Director: Raj Rabindranath
Copy Writer: Pete Watman
Business Director: Sakina Vasi
Account Director: Theo Zoumas
Senior Account Executive: Laura Tenison
Senior Planner: Sarah King
Producer: Claire Seffrin / Cathryn Cooper




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]