Idea-led integrated marketing communications agency Adrenalin Marketing Solutions has announced the appointment of Paul Rogers as a partner in the business.
Rogers’ role will include strategy and business development, including fostering new partnerships with clients, agencies, and tech providers.
Throughout his career, Rogers has led the expansion of several businesses, including playing a part in FUJIFILM’s Imaging division’s transition from $50 million per annum to over $150 million as the business transitioned from film to the digital era.
Originally hailing from London, Rogers is an experienced C-suite executive, creative, and entrepreneur with a wide-ranging career spanning technology, photography, marketing, and management.
Rogers first joined Sydney-based Adrenalin Marketing Solutions in 2013, where he worked with clients including Epson, Vodafone, Trend Micro, Fastway Couriers, and ISO Whey.
In 2015, he made the decision to move to Portugal for a year with his family, followed by a stint as managing director of Australia-based retailer and wholesaler Camera House.
Rogers’ experience leading various technology and consumer electronics brands will inform his new role, as he explains:
Rogers said: “Adrenalin has always been independent, client-driven, and keen to help as many businesses as it can.
“My experience in the technology and consumer electronics space helps me put myself in the shoes of our clients, and gives me a deep understanding of the problems they’re trying to solve.
“The agency brings decades of marketing experience and strategic strength combined with a history of innovation and business transformation.
“We’re small but fierce. Adrenalin stands apart from the existing landscape by offering completely integrated marketing solutions that flex to the client’s needs, rather than offering the same solution to every problem.
“This is a more effective and efficient method than simply applying the same tactics to every situation.
“When all you have is a hammer, everything looks like a nail. As a channel-agnostic agency, Adrenalin offers the whole toolbox.
“For example, we have successfully used professional appointment setters for our B2B clients rather than resorting to faceless EDMs and LinkedIn campaigns. It’s hard work, not that sexy, but it’s different and it’s human.
“A new idea rooted in an experience-backed strategy is powerful. As Victor Hugo once said: ‘There’s nothing more powerful than an idea whose time has come.’”
