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Reading: Adidas Apologises For Very Awkward Misspelling Of Country In New Ads
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B&T > Advertising > Adidas Apologises For Very Awkward Misspelling Of Country In New Ads
Advertising

Adidas Apologises For Very Awkward Misspelling Of Country In New Ads

Staff Writers
Published on: 9th June 2016 at 10:44 AM
Staff Writers
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That awkward moment when you spell a country’s name wrong in a massive ad campaign. Yes, that did happen, and it happened to Adidas.

The sports brand has had to apologise to the Colombian Football Federation for spelling Colombia as ‘Columbia’. Wrong.

The ads were launched recently and featured the Colombian national team feature midfielder James Rodriguez in the team’s new get-up.

Adidas offered a statement on Tuesday awkwardly trying to apologise for the gaffe.

“We value our partnership with the Colombian Football Federation and we apologise for our mistake,” the statement read.

“We removed these graphics and are quickly installing new versions today.”

According to the Associated Press, Colombia has been sponsored by Adidas since 2011, but that hasn’t stopped some fans expressing their outrage.

Dear @adidas it is Colombia not Columbia… Thank you pic.twitter.com/6XfACSWk9e

— astrid rivera (@astriddrivera) June 7, 2016

@astriddrivera @adidas in friggin credible!!! You guys dress the team and you can’t the spelling right??? WTF? Nojoda!!

— Aaron Ojeda (@Currambero4u) June 8, 2016

Because I am tired and this is unacceptable @adidasfootball @adidas @adidasCO #CopaAmerica #Colombia pic.twitter.com/qlLKlztujm

— Steph (@steph_uhny95) June 7, 2016

#Fail! Since Adidas sponsors ColOmbia, you’d think they might know how to spell it. pic.twitter.com/th7OHppOfV

— Jon Williams (@WilliamsJon) June 8, 2016

For what it’s worth, it’s not the first time a giant athletic apparel company has royally cocked up the spelling of their respective teams. In 2010, Nike spelled Kentucky wrong on John Wall’s jersey, while in 2013 it effed up yet again, spelling Seattle as ‘Seatlle’ on a Seahawks sweatshirt.

r2ntdh nike-misspelled-sweatshirt-crop

Yikes. Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19.

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TAGGED: Advertising Standards Bureau, Cassette, Fashion, Rinsed
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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