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B&T > Advertising > Ad Campaign Not Down With The Lingo, Claims We ‘All Need The D’
Advertising

Ad Campaign Not Down With The Lingo, Claims We ‘All Need The D’

Staff Writers
Published on: 27th January 2016 at 10:00 AM
Staff Writers
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The kids these days have a new way of talking about the male sex organ, and unfortunately it’s the same way Canada talks about the sun.

In a new campaign from Yukon’s Health and Human Services, the Canadians wanted to spread information about the benefits of Vitamin D, but regrettably tried to be cool and called it ‘The D’ for short.

For those of you not in the know, ‘The D’ also comes with another definition.

The campaign, which has unsurprisingly since been removed, used lines like ‘We all need the D’ and ‘How do you do the D?’.

You can see a couple of the posters here, because despite Yukon taking them down, the Internet is forever:

yukon-the-d-01-2016 yukon-the-d-02-2016

Twitter also had a good laugh at the campaign:

Oh, Yukon, you beautiful weirdo. “We all need the D.” https://t.co/mGxQFf1IDy

— Eva Holland (@evaholland) January 23, 2016

Yukon: Canada’s thirstiest province. https://t.co/ZJTYTj4y9k

— Justin Ling (@Justin_Ling) January 26, 2016

This Yukoner overdosed on “the D” in jr high. Made me a lesbian. #Yukon pic.twitter.com/tQPcAwGOjy

— Jenny Hamilton (@YukonJenny) January 23, 2016

So do you need ‘The D’?

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TAGGED: Advertising Standards Bureau, the shovel, YouTube
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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