The kids these days have a new way of talking about the male sex organ, and unfortunately it’s the same way Canada talks about the sun.
In a new campaign from Yukon’s Health and Human Services, the Canadians wanted to spread information about the benefits of Vitamin D, but regrettably tried to be cool and called it ‘The D’ for short.
For those of you not in the know, ‘The D’ also comes with another definition.
The campaign, which has unsurprisingly since been removed, used lines like ‘We all need the D’ and ‘How do you do the D?’.
You can see a couple of the posters here, because despite Yukon taking them down, the Internet is forever:
Twitter also had a good laugh at the campaign:
Oh, Yukon, you beautiful weirdo. “We all need the D.” https://t.co/mGxQFf1IDy
— Eva Holland (@evaholland) January 23, 2016
Yukon: Canada’s thirstiest province. https://t.co/ZJTYTj4y9k
— Justin Ling (@Justin_Ling) January 26, 2016
— Jenny Hamilton (@YukonJenny) January 23, 2016