“A Future Without Change”, “Captive Content”, “Out Now” And “Heartbeat” All Win At Gerety 2021

“A Future Without Change”, “Captive Content”, “Out Now” And “Heartbeat” All Win At Gerety 2021
B&T Magazine
Edited by B&T Magazine



The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, announces the 2021 winners.

 “The world has made a habit of slinging bad news lately, so it’s been a breath of fresh, covid-free air to see the brilliant work and resilience shining through at this year’s Gerety Awards. It’s one of the most vital shows in our industry, but by no means the easiest,” explained grand Jury member Elle Bullen, creative partner and co-founder, SDWM Melbourne

 In total, the 196 judges from 36 countries composed of industry leaders from across the globe awarded 4 Grand Prix, 15 Gold, 47 Silver, 48 Bronze, from a total of 114 winners.

Australian Winners included:

SILVER – A Future Without Change for Monash University by VMLY&R Melbourne

SILVER – Captive Content for The Minderoo Foundation by Leo Burnett Australia

SILVER – Out Now for Bonds Pride Underwear by Leo Burnett Australia

BRONZE – Heartbeat for Save our Sons Charity by FINCH Sydney

Internationally, the US was a top Gerety winner overall with 19 total statues, followed by Canada with 13, the UK with 12, France with 11 and Spain with 7.

Grand Prix were awarded to Burberry, An Nahar Newspaper, Xbox/Microsoft and Znamkamarada.

Grand Prix, in Craft, for “Festive” Burberry by Riff Raff Films:

“This ad makes me so happy. At first glance it’s a feel good, anthemic, music driven ad but it also excels by highlighting Burberry’s coats waterproof feature, resistant against all elements, even large blocks of ice falling from the sky. Megaforce’s craft is impeccable, as well as the music and choreography, sending a much-needed optimistic message in a year filled with adversity,” said Daniela Vojta (Grand Jury, USA)

 

Grand Prix, in Communication, for “The New National Anthem Edition” An Nahar Newspaper by Impact BBDO Dubai:

“The power of a word. The power of print. This is a reminder of the impact that this traditional medium can have. It became a symbol of female empowerment. This positive change to the National anthem was adopted by a nation, it is both moving and momentous,” said Kate Stanners (Grand Jury, UK)

Grand Prix, in Experience, for The Birth of Gaming Tourism Xbox / Microsoft by McCann London:

This is one of my favourite campaigns. It is unexpected and bold. I like the smart twist on it, the first time promoting games as tourist destinations, providing a fresh angle for the gamers to experience the game at different levels,” said Kelly Woh (Grand Jury, China)

 Grand Prix, in Works For Good, for “Anticorruption Hackathon” Znamkamarada by WMC Grey Prague:

 “A brilliant example of where social media platforms can be used to engage a nation in a positive meaningful way. It’s a brilliant example of a call to arms and where as a society we can come together to solve problems, and in the process create economic societal and political change,” said Karen Blackett OBE (Grand Jury, UK)




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