Don’t ruin a good purchase with a bad one

Don’t ruin a good purchase with a bad one

In order to bring to light Volkswagen’s genuine accessories, DDB Group Sydney have put together a print campaign in partnership with Volkswagen Group Australia.

Telling people “Don’t ruin a good purchase with a bad one”, the print ads explore a bonsai tree next to a chainsaw, trainers next to ice cream, a gorgeous Angel fish coupled with a bucket.

“Volkswagen is renowned for making cars of the highest standards,” Dylan Harrison, ECD at DDB Sydney, said.

“Their accessories are no different. And if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car.”

Credits: Agency: DDB Sydney Executive Creative Director: Dylan Harrison Creative Group Heads: Steve Hall & Dan Seager Creative Team: Michael Ashton & Lazrus Simons Managing Partner: Nicole Taylor Group Business Director: Duncan Stevens Account Manager: Harry Mountier Planner: Russ Mitchinson  Art Buyer: Leesa Murray Finished Artist: Justin Hoyer  Print Producer: John Wood Production company: The Drawing Book Illustrator: Mike Watt Illustration Producer: Bec Aitken Media agency: Mediacom Volkswagen Group Australia: David Brown – Parts Sales & Marketing Manager




Please login with linkedin to comment

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]