Foxtel considering 'triple play' move and gets set to play with IPTV

Foxtel considering 'triple play' move and gets set to play with IPTV

Foxtel is set to launch its own IPTV platform in June this year as well as a stand-alone subscription video on demand movie service.

Foxtel chief executive, Richard Freudenstein, also said at the ASTRA Conference today that a broadband and telephony service was “under active consideration” as Foxtel looks to become a “triple play”.

“These are huge changes that will radically reshape the way Australians can experience Foxtel and they will propel us on a trajectory for strong growth over the coming years,” Freudenstein said.

In June Foxtel On will relaunch as Foxtel Play, the pay TV platform’s new internet TV service.

Consumers will be able to subscribe to Foxtel Play through internet connected devices such as connected TVs, games consoles, smartphones, tablets, and PC and Mac computers through the Foxtel Go app.

There will be no lock in contracts for Foxtel Play with packs set to start from $25 per month.

The service will feature more than 40 channels and in excess of 2000 video on demand titles.

“Ideally, once they have sampled Foxtel Play, customers will realise how great the service is and sign up to the full Foxtel product,” Freudenstein said.

Freudenstein said the to-be-launched standalone and on-demand movie service “represents an opportunity to introduce Foxtel to a whole new customer segment”.

Further details are set to be released in the coming months.

Freudenstein also confirmed talks that Foxtel is considering becoming a “triple play”, with services in broadband and telephony as well as TV.

“While I’m not in a position to make an announcement today I can confirm that it is under active consideration,” he said.

“We believe that triple play offering makes a lot of sense for our business and our customers as can be seen from the success of other subscription broadcasters which have adopted this model around the world.”

Freudenstein touched on the new iQ3 set top box, confirming that vendors have been selected however he said the “truly revolutionary box” wont’ be launched “for a little while yet”.

The Foxtel Go app is also set to be pushed onto select Samsung Android devices in June with PCs and Mac to follow shortly after.

Foxtel Go has been downloaded to more than half a million devices and 80,000 of those downloads have been to iPhones and iPods.

Freudenstein also called for the government to intervene with online piracy and spoke out against the media reforms. For  more on this click here. 




Please login with linkedin to comment

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]